Most hair damage comes from doing too much: too much heat, too much washing, too many products fighting each other.
Wash less, condition more
Most hair types do fine washed two to three times a week. Conditioner goes on the lengths and ends, never the roots.
Heat is the real enemy
Turn the dryer and straightener down, use a heat protectant every time, and let hair air-dry when you can.
Trim on schedule
A small trim every 8 to 10 weeks prevents split ends from travelling up the hair shaft — and keeps hair looking thick.





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